TIME:6:00 pm - 9:00 pm
COST: $69 for BDA members, $89 for non-members

It’s no secret that communicating persuasively is a highly valuable skill set, useful not just for marketers, but for anyone involved in creating marketing media. When you have an eye for influential communication, you multiply your value not only for your clients, but for your own profitability as well.

In this class, you’ll discover secrets and learn the skills of highly paid copywriters using scientifically proven direct response methods, strategies and techniques that…

• Grab attention


• Build relationship


• Develop interest


• Arouse desire


• Generate response

…so you’ll be able to not only enhance your creative work for clients but make your own business more lucrative and fun with marketing and advertising that gets results.

Here’s Just Some Of What You Get In This Power-Packed 3-Hour Workshop:

• How to create a compelling headline or subject line that calls out to your ideal prospects. (like a dog


• whistle: only your target audience will respond.)


• Top 10 Copy Builders – “Must-Haves” for messaging that moves people to action


• 5 “Copy Vampires”, guaranteed to suck the life out of any campaign


• Tips on creating powerful, results-getting copy quickly


• 5 Copy Boosters, that will kick your response rate into overdrive

For beginners and pros alike, attendees leave this workshop with a deeper understanding of the psychology of influence as well as practical tips and techniques to take home for immediate results.

For complete details, PLEASE REGISTER at the BDA website. Boulder Digital Arts offers affordable training in digital media from professionals working in the field.

This event was submitted by Boulder County Arts Alliance.
http://www.bouldercountyarts.org/calendar/events/